Retail is one of the fastest growing sectors around the world. It is also thought to be one of the most exciting fields for a management career as it offers tremendous scope for regular and direct interaction with consumers.

The retail sector in India has witnessed a boom in the recent past, opening up several interesting opportunities for careers in different segments and at different levels. The growing demand for consumer products around the world is expected to give a further boost to the growth of the retail sector.

The PG Diploma Program in Retail Management is meant to prepare students/executives to take advantage of the growing opportunities to make successful careers in retail and related fields.

Program Structure

The program covers the more important topics related to Retail Management. The broad areas in which the body of knowledge is developed and the students will be examined are divided into two groups. The structure of the program is given below:

Group/Part

Subjects

Group A

Part I

Introduction to Management & Managerial Effectiveness

Part II

Marketing Management

Group B

Part III

Services Marketing

Part IV

Retail Management

Outline Curriculum

Group A

Part-I: Introduction to Management & Managerial Effectiveness

  • Management: An Overview

  • Evolution of Management Thought

  • Social and Ethical Responsibilities of Management

  • Planning, Time Management & Objectives

  • Managerial Decision-making

  • Organizing, Organization Design & Organizational Culture

  • Line and Staff Authority and Decentralization

  • Human Resource Management and Staffing

  • Performance Appraisal and Career Strategy

  • Organizational Change and Organization Development

  • Managing the Human Factor and Creativity in Management

  • Employee Motivation and Emotional Intelligence in Management

  • Leadership and Change Management

  • Managing Communications & Multicultural Communication Skills

  • The Control Function & Control Techniques

  • Direct Control Versus Preventive Control

  • Management Information Systems

  • International Management

Part-II: Marketing Management

  • Marketing the Development of A Concept

  • Delivering Customer Values and Satisfaction

  • Marketing Environment

  • Marketing Budgets and Costs

  • Understanding Consumer Buying Behavior

  • Organizational Markets and Organizational Buying Behavior

  • Marketing Research, MkIS and Demand Forecasting

  • Market Segmentation and Market Targeting

  • Strategic Planning Process in Marketing

  • Product, Product Lines, Product Differentiation and Positioning

  • New Product Development

  • Branding, Packaging and Pricing

  • Channels of Marketing

  • Promotion Mix and Sales Force Management

  • Global Marketing Strategies

  • Direct and Online Marketing

  • Marketing of Services

  • Marketing Management Ethical and Social Dimensions

Group B

Part-III: Services Marketing

  • Understanding Services

  • The Nature of Services Marketing

  • Customer Expectations and Perceptions

  • Market Segmentation and Targeting

  • Positioning and Differentiation of Services

  • Managing Demand and Capacity

  • Product Packaging the Service

  • Pricing Services

  • Place in Services

  • Additional P’s of Marketing

  • Relationship Marketing

  • Developing and Managing the Customer-service Function

  • Globalization of Services

  • Marketing Services-specific Industries
    (Hotels, Banking Industry, Telecom Industry, Broadcasting Services, Retailing Industry)

  • Education Services Marketing

  • Charities Marketing

Part-IV: Retail Management

  • Retailing - An Overview

  • Retail Institutions

  • Understanding the Retail Customer

  • Retail Market Strategy

  • Store Location and Site Evaluation

  • Retail Organization and Management

  • Merchandize Assortment Planning

  • Purchasing Systems

  • Merchandize Purchasing

  • Merchandize Pricing

  • Retail Promotion Mix

  • Store Management

  • Store Layout, Design and Visual Merchandizing

  • Retail Selling

  • Logistics and Information Systems

  • Legal and Ethical Issues in Retailing

  • Careers in Retailing

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